We’ve all heard from loads of Public Relations wizards about how to enhance your press release and pitch, so you have a good chance at exposure.
However, it’s rare to ever hear from the journalists, bloggers, and/or TV and radio producers themselves.
Allow me to break it to you gently. It’s probably because they’re busy smashing through the thousands of press releases we send them daily.
And so, our team probed and dug through research. We found that newspaper stories, TV producers, radio broadcasters, and blog commentators from across the United States share quite a bit of press release tips that could potentially skyrocket your efforts to better press release writing.
How to PR Like a Pro
What the Experts Don’t tell You
Media attention makes the World Go ‘Round. Especially these days. And take it from MessagePath; reporters and journalists are more actively looking for incredible story ideas, more than ever before.
In SPITE of that, just because something is of massive importance to you does not mean it will be to anybody else.
#1 – Target the Publications with keeping specialties in mind.
Whether it’s your local newspaper or a magazine – or if it’s national or international. It is vital you figure out why they should be interested in your story.
#2 – Write better PR Emails.
- Keep the body of the Email brief and personalized.
- Include the who, what, when, where, and how.
- Simple subject lines are best.
- Call the reporter/journalist by his/her name.
- Get to the point.
- Acquire clever thinking. Find a typo in one of the reporter or journalist’s articles and type, “Typo in your Article” in the subject line.
- Proof your work or add a free editor to Chrome.
- Paragraph One: This is your introduction. Include a link to your business and something about their own work.
- Paragraph Two: Advise the receiver that you have another angle in case this one doesn’t work. (Yes, actually write out and have that other angle ready).
- Paragraph Three: Your contact information.
- Paragraph Four: Use their name again and thank them.
#3 – Use visuals.
Graphics, pictures or photographs are always easier on our brain when processing information. Tell and story and keep it visual using key statistics and info-graphics, if necessary.
#4 – Write the last paragraph without repeating.
After writing all the essential information, try not to overload the reader by retelling material of any kind. Ideally, you’ll want to familiarize the recipient with what your company does over-all and include a link to your about us page.
#5 – Keep it short.
It is not neccessary to write a lengthy press release, although there may be a need to write a more extended release. Never go beyond 1 page. Here’s an At a Glance view on who to break it down:
These Do’s & Don’ts
hold the Keys to Great Press Releases
#1 – Don’t write really long pitches.
#2 – Avoid putting this phrase in your subject line:
I’m sorry to follow up so soon.
#3 – Never exaggerate.
#4 – Do not allow yourself to email the Editor in Chief.
Unless you know him really, really well.
#5 – Don’t jump ship.
Although you’ll never want to be forceful or aggressive, showing kindness coupled with persistence is crucial.
In fact, you might feel a little shocked when hearing from a reporter who happened to take a second glance at your story – just because you were friendly and determined.
Thanks for stopping by. MessagePath helps people like you write better.