a man writing a business proposalImplementing power in your pitch by writing a business proposal that lands a deal is attainable. However, when a new business venture becomes available, you may experience much anxiety while developing your plan.

It doesn’t have to be nerve-racking, however. Statistics show that the ones who spend time researching and exploring their potential client, and what the job entails, is a crucial step when writing the perfect business proposal.

Proposal Writing | Gain Trust & Rapport

By the way, sending the proposal sooner than later is not the best way to tackle the mission. Consider shying away from quickly throwing together a bunch of canned verbiages. Instead, visit a prospective client’s website and learn their craft. If the business has more than one office/location, you may need to explore more than one of them before completing the proposal before you can accurately assess the project goals.

Also, don’t briefly check out the client’s website. Thoroughly investigate it. Gaining trust and building rapport are two of the essential elements in proposal business writing, and when done correctly, you stand a better chance over your competitors.

Show Authority When Writing a Business Proposal

The numbers are in! Expert competitors take the cake when writing their proposals. They are authorities because they go the extra mile. Chances are, your niche isn’t the only one. I once heard a colleague say something like this about client proposals: “Answer their questions before they can ask them.” Competition is a tough pill to swallow. Let’s sift through the following resolutions for crafting better business proposals together.

Tips for Writing Successful Business Proposals

Tip #1 – Write a Business Proposal to Solve a Problem

Give insight as to why a client needs your business in the first place. The knowledge you give them is invaluable. Clients are busy – plain and simple. Knowing their needs ahead of time might land you the job.

Stay ahead of the competition by giving clients answers to their questions:

  • How will this business solve my problem?
  • How does this firm stand out from the others?
  • What makes them cheaper?
  • Why are they higher in cost than the other competitors?
  • Are they reliable? What are the other clients saying?
  • How do they deal with problems if something goes wrong?
  • What credibility does this company have? Do they have any qualifications?
  • Who will work on my project?
  • How much will this cost?

Tip #2 – Format a Business Proposal to be Easily Scanned

There is no way your potential client will have time to read every single word of your proposal. Structuring your bid in the best format is vital for scanners!

  • Title each section appropriately.
  • Bullets speak volumes for scanners.
  • Important words need to be BOLD.

Tip #3 –  Craft a Business Proposal Precisely & Engagingly

It’s a difficult task to write a business proposal and keep it short. However, keeping it simple is the key. Engaging the reader is possible. Here are some ideas that can crack this code:

  • Know your potential client. Investigate and write about what you’ve examined.
  • Distinguish what you have to offer by writing a well-defined strategy is vital.
  • Develop a proposal that individuals want to read. For example, you have about three seconds to capture attention. Think of engaging your reader by writing shorter sentences coupled with power phrases such as:
    • Perform with consistent accuracy.
    • Meticulous with detail.
    • Strive for perfection.
    • Conform to strict tolerances.
    • Meet rigid specifications.

In closing, writing Business Proposals for general business, marketing, sales, support, press releases, and web copy can feel tricky. Learn more about how to develop and master your business writing skills for free.